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Item Details
Title: VISUAL DATA MINING
TECHNIQUES AND TOOLS FOR DATA VISUALIZATION AND MINING
By: Tom Soukup, Ian Davidson
Format: Mixed media product

List price: £52.50


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0471149993
ISBN 13: 9780471149996
Publisher: JOHN WILEY & SONS INC
Pub. date: 24 June, 2002
Pages: 416
Description: Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
Synopsis: Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.* Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free* Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making* Shows how to solve numerous business problems by applying various tools and techniques* Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
Illustrations: 62 b&w illus
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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