| Title:
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RETAIL GEOGRAPHY AND INTELLIGENT NETWORK PLANNING
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| By: |
Mark Birkin, Graham Clarke, Martin P. Clarke |
| Format: |
Paperback |
| List price:
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£82.95 |
| Our price: |
£74.66 |
| Discount: |
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| You save:
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£8.29 |
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| ISBN 10: |
0471498033 |
| ISBN 13: |
9780471498032 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
26 April, 2002 |
| Pages: |
296 |
| Description: |
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses. |
| Synopsis: |
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.* Explores some of the trends taking place within the broad consumer--retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia* Numerous global case studies are used to show keys issues* Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment* Describes how retailers can plan their cross channel network strategy for the future |
| Illustrations: |
maps |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |