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Item Details
| Title:
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THE PORTABLE MBA IN ECONOMICS
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| By: |
Philip K. Y. Young, John J. McAuley |
| Format: |
Paperback |
| List price:
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£45.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471595268 |
| ISBN 13: |
9780471595267 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
23 May, 1994 |
| Series: |
Portable MBA Series |
| Pages: |
304 |
| Description: |
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. |
| Synopsis: |
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reservea s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies. |
| Illustrations: |
glossary |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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