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Item Details
| Title:
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MAKING INNOVATION PAY
PEOPLE WHO TURN IP INTO SHAREHOLDER VALUE |
| By: |
Bruce Berman (Editor), Kevin G. Rivette (Foreword) |
| Format: |
Hardback |
| List price:
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£33.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471733377 |
| ISBN 13: |
9780471733379 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
31 March, 2006 |
| Pages: |
224 |
| Description: |
In Making Innovation Pay, 10 proven IP practitioners offer perspective for understanding what is necessary to turn business rights into financial assets. |
| Synopsis: |
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader--friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth--generating patent programs----and shows you how you can do it too. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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