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Title: THE CONSUMER REVOLUTION IN URBAN CHINA
By: Deborah S. Davis (Editor)
Format: Paperback

List price: £31.00
Our price: £24.80
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ISBN 10: 0520216407
ISBN 13: 9780520216402
Availability: Usually dispatched within 1-3 weeks.
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Publisher: UNIVERSITY OF CALIFORNIA PRESS
Pub. date: 20 January, 2000
Series: Studies on China v. 22
Pages: 379
Description: After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype previously unimagined. This treatment of consumer revolution in China explores the interspersonal consequences of rapid commercialization.
Synopsis: After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype unimaginable just ten years ago. In this first in-depth treatment of the consumer revolution in China, fourteen leading scholars of Chinese culture and society explore the interpersonal consequences of rapid commercialization. In the early 1980s, Beijing's communist leadership advocated decollectivization, foreign trade, and private entrepreneurship to jump-start a stagnant economy, while explicitly rejecting any notion that economic reforms would promote political change. However, by the early 1990s the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions. Using participant observation, contributors to this book describe and analyze a wide range of these changing consumer practices: luxury housing, white wedding gowns, greeting cards, McDonald's, discos, premium cigarettes, bowling, and more.
Illustrations: 35 b/w figures, 21 tables
Publication: US
Imprint: University of California Press
Returns: Returnable
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