TERROIR AND OTHER MYTHS OF WINEGROWING by Mark A. Matthews ( 9780520276956 )

Item Details

Title:

TERROIR AND OTHER MYTHS OF WINEGROWING

By:

Mark A. Matthews

Format:

Hardback

List price:

£30.00

Our price:

£24.00

Discount:

20% off

You save:

£6.00

ISBN 10:

0520276957

ISBN 13:

9780520276956

Availability:

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Stock:

Currently 2 available

Publisher:

UNIVERSITY OF CALIFORNIA PRESS

Pub. date:

15 March, 2016

Pages:

328

Description:

Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? This title explores the myths of winegrowing.

Synopsis:

Wine is a traditional product with traditional explanations. Oft-romanticized, Old World notions of how to create fine wine have been passed down through generations and continue to dominate popular discussions of wine quality. However, many of these beliefs predate science and remain isolated from advances in the understanding of how crops grow and fruit ripens. Allegiance to them has frequently impeded open-minded investigation into how grapevines interact with the environment, thus limiting innovation in winegrowing. In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist's skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.

Illustrations:

30 line art, 4 b/w photos, 7 tables

Publication:

Imprint:

University of California Press

Returns:

Returnable