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Item Details
Title: MISSION AND MONEY
UNDERSTANDING THE UNIVERSITY
By: Burton Allen Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch
Format: Hardback

List price: £29.00
Our price: £25.38
Discount:
12.5% off
You save: £3.62
ISBN 10: 0521515106
ISBN 13: 9780521515108
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 8 September, 2008
Pages: 356
Description: This book examines the entire higher education industry and includes the rapidly growing for-profit schools.
Synopsis: Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.
Illustrations: 15 b/w illus. 22 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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