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Item Details
Title: THE RISE OF THE GLOBAL COMPANY
MULTINATIONALS AND THE MAKING OF THE MODERN WORLD
By: Robert Fitzgerald
Format: Hardback

List price: £81.00
Our price: £70.88
Discount:
12.5% off
You save: £10.12
ISBN 10: 0521849748
ISBN 13: 9780521849746
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 7 January, 2016
Series: New Approaches to Economic and Social History
Pages: 636
Description: Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.
Synopsis: This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the making of the modern world. Robert Fitzgerald explores the major role of multinational enterprises in the events of world history, from the nineteenth century to the present, revealing how the growth of businesses that operated across borders contributed to an unprecedented worldwide transformation and deepening interdependence between countries. He demonstrates how international businesses shaped the economic development and competitiveness of nations, their politics and sovereignty, and the balance of power in international relations. The Rise of the Global Company uses the lessons of history to question prominent contemporary interpretations of multinationals and their consequences, and offers a truly wide-ranging survey of multinational enterprise, spanning two hundred years and five continents.
Illustrations: 39 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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