BRAND SOCIETY by Martin Kornberger ( 9780521898263 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

BRAND SOCIETY
HOW BRANDS TRANSFORM MANAGEMENT AND LIFESTYLE

By:

Martin Kornberger

Format:

Hardback

List price:

£92.00

Our price:

£80.50

Discount:

12.5% off

You save:

£11.50

ISBN 10:

0521898269

ISBN 13:

9780521898263

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

21 January, 2010

Pages:

330

Description:

A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Synopsis:

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Illustrations:

1 b/w illus.

Publication:

Imprint:

Cambridge University Press

Returns:

Returnable

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BRAND SOCIETY