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Item Details
| Title:
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MEASURING THE ROI OF ONLINE PRESS RELEASES
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| By: |
Various Contributors |
| Format: |
Pamphlet |
| List price:
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£81.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0578026805 |
| ISBN 13: |
9780578026800 |
| Publisher: |
SNCR PRESS |
| Pub. date: |
1 May, 2010 |
| Pages: |
45 |
| Synopsis: |
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike. |
| Publication: |
US |
| Imprint: |
SNCR Press |
| Returns: |
Non-returnable |
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