MARKETING ETHICS by George G. Brenkert ( 9780631214236 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING ETHICS

By:

George G. Brenkert

Format:

Paperback

List price:

£32.95

Our price:

£29.66

Discount:

10% off

You save:

£3.29

ISBN 10:

0631214232

ISBN 13:

9780631214236

Availability:

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Stock:

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Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

1 February, 2008

Series:

Wiley Desktop Editions

Pages:

272

Description:

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

Synopsis:

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Publication:

Imprint:

Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)

Returns:

Returnable

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