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Item Details
| Title:
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THE PRODUCT MANAGER'S HANDBOOK
THE COMPLETE PRODUCT MANAGEMENT RESOURCE |
| By: |
Linda Gorchels |
| Format: |
Hardback |
| List price:
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£23.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0658001353 |
| ISBN 13: |
9780658001352 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 2000 |
| Edition: |
2nd Revised edition |
| Pages: |
304 |
| Language: |
English, Multiple languages |
| Description: |
A guide to product management, it includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. It also includes information on the Internet as a product management tool. |
| Synopsis: |
This second edition of "The Product Manager's Handbook" is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product management tool and the future of this field. |
| Illustrations: |
illustrations, charts, graphs |
| Publication: |
US |
| Imprint: |
McGraw-Hill Contemporary |
| Returns: |
Returnable |
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