THE ONLINE COPYWRITER'S HANDBOOK by Robert W. Bly ( 9780658020995 )

Item Details

Title:

THE ONLINE COPYWRITER'S HANDBOOK
EVERYTHING YOU NEED TO KNOW TO WRITE ELECTRONIC COPY THAT SELLS

By:

Robert W. Bly

Format:

Paperback

List price:

£22.99

Our price:

£16.78

Discount:

27% off

You save:

£6.21

ISBN 10:

0658020994

ISBN 13:

9780658020995

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

NTC PUBLISHING GROUP,U.S.

Pub. date:

30 January, 2003

Edition:

2nd Revised edition

Series:

Marketing/Sales/Advertising & Promotion

Pages:

336

Description:

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Synopsis:

Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

Illustrations:

Illustrations

Publication:

Imprint:

NTC Publishing Group,U.S.

Returns:

Returnable

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