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Item Details
| Title:
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SPEECHWRITING
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| By: |
Simon Lancaster |
| Format: |
Paperback |
| List price:
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£13.99 |
| Our price: |
£11.54 |
| Discount: |
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| You save:
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£2.45 |
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| ISBN 10: |
0709089171 |
| ISBN 13: |
9780709089179 |
| Availability: |
Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
THE CROWOOD PRESS LTD |
| Pub. date: |
1 October, 2010 |
| Pages: |
172 |
| Description: |
* Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter |
| Synopsis: |
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business. |
| Illustrations: |
26 b&w illustrations |
| Publication: |
UK |
| Imprint: |
Robert Hale Ltd |
| Returns: |
Returnable |
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