| Title:
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PUBLIC RELATIONS DEMOCRACY
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| By: |
Aeron Davis, Martin Hargreaves |
| Format: |
Paperback |
| List price:
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£15.99 |
| Our price: |
£14.39 |
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£1.60 |
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| ISBN 10: |
0719060699 |
| ISBN 13: |
9780719060694 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
31 January, 2002 |
| Pages: |
240 |
| Description: |
Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. |
| Synopsis: |
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy? |
| Publication: |
UK |
| Imprint: |
Manchester University Press |
| Returns: |
Non-returnable |