MEDIA RELATIONS IN PROPERTY by Graham Norwood, Kim Tasso ( 9780728204911 )

Item Details

Title:

MEDIA RELATIONS IN PROPERTY

By:

Graham Norwood, Kim Tasso

Format:

Paperback

List price:

£46.99

Our price:

£42.29

Discount:

10% off

You save:

£4.70

ISBN 10:

0728204916

ISBN 13:

9780728204911

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

31 January, 2006

Pages:

238

Description:

Media relations are a vital tool helping property companies to build shareholder value through stronger brands and help sell and let properties faster and at a fraction of the cost of other marketing techniques. This book, containing case studies and comments from numerous people within the property industry, aims to demystify the black art of PR.

Synopsis:

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include: * the strategic aims and benefits of good media relations * promoting good media relations practice throughout your organization * an overview of property opportunities across the UK media * understanding journalists and what they want * do's and don'ts of working with the media * developing a media relations plan * the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Illustrations:

Illustrations (some col.)

Publication:

Imprint:

Estates Gazette Ltd

Returns:

Returnable

Some other items by this author:

BETTER BUSINESS RELATIONSHIPS (HB)

DYNAMIC PRACTICE DEVELOPMENT

GROWING YOUR PROPERTY PARTNERSHIP