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Item Details
| Title:
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THE MYTH OF CONSUMERISM
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| By: |
Conrad Lodziak |
| Format: |
Paperback |
| List price:
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£27.99 |
| Our price: |
£25.19 |
| Discount: |
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| You save:
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£2.80 |
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| ISBN 10: |
074531760X |
| ISBN 13: |
9780745317601 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
PLUTO PRESS |
| Pub. date: |
11 January, 2002 |
| Pages: |
192 |
| Description: |
A critique of consumer culture that analyses the role it plays in our lives, assessing the work of leading cultural critics |
| Synopsis: |
Western culture is awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism has become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. Theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life. This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives. |
| Publication: |
UK |
| Imprint: |
Pluto Press |
| Returns: |
Returnable |
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