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Item Details
Title: NEW MEDIA, NEW POLICIES
MEDIA AND COMMUNICATIONS STRATEGY FOR THE FUTURE
By: Cristina Murroni, Richard Collins
Format: Hardback

List price: £60.00
Our price: £54.00
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ISBN 10: 0745617859
ISBN 13: 9780745617855
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: POLITY PRESS
Pub. date: 18 October, 1996
Pages: 256
Description: aeo The first systematic study of the consequences of new media technologies for questions of access and regulation. aeo Criticises orthodox views of the Left and Right about media and communication policies. aeo Develops a major new framework for policy makers with regard to the media in the UK and elsewhere.
Synopsis: We are in the middle of a communications revolution, expressed in a proliferation of media forms and media technologies. Are these changes a threat or a promise? Who is to control access to the media, old and new? What role should competition play in their further development? The United Kingdom is something of a global a laboratorya for the deregulation and liberalization of media and communications. This is the first book to look systematically at the implications of the UKa s experience and to provide clear guidelines for the future. Richard Collins and Cristina Murroni question orthodox views of both Left and Right concerning media and communication policies. Unlike many in the Left, they acknowledge the achievements of liberalism and in fact advocate an expansion of competition in some contexts. In contrast to the Right they argue that media and communications are too important to society to be left solely to the market -- not least because markets often fail. Regulation is needed for effective competition, to ensure affordable access to essential services and to protect citizens and consumers.Collinsa s and Murronia s study was undertaken at the Institute for Public Policy Research -- the UKa s leading centre--left a think tanka . Their findings are essential reading for policy--makers, students and professionals in the area of modern media and communications.
Illustrations: 0
Publication: UK
Imprint: Polity Press
Returns: Returnable
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