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Item Details
| Title:
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CREATIVE MARKETING COMMUNICATIONS
A PRACTICAL GUIDE TO PLANNING, SKILLS AND TECHNIQUES |
| By: |
DANIEL YADIN |
| Format: |
paperback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749434589 |
| ISBN 13: |
9780749434588 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
1 December, 2002 |
| Edition: |
3REV ED |
| Series: |
MARKETING IN ACTION S. |
| Pages: |
288 |
| Description: |
A practical guide to creative marketing techniques. It features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet. |
| Illustrations: |
REFERENCES |
| Returns: |
Non-returnable |
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