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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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THE NEW STRATEGIC SELLING
THE UNIQUE SALES SYSTEM PROVEN SUCCESSFUL BY THE WORLD'S BEST COMPANIES |
| By: |
Robert B. Miller, Stephen E. Heiman, Tad Tuleja |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749441305 |
| ISBN 13: |
9780749441302 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
1 November, 2003 |
| Edition: |
3rd Revised edition |
| Pages: |
304 |
| Description: |
This new edition has been updated and refreshed with new cases, examples and graphics and continues to give the practical guidance that has helped thousands of sales people to achieve their goals. |
| Synopsis: |
'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts.' Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company 'Even more timely and effective today than when we first adopted it in 1986.' Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company The book that sparked a selling revolution...In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling(r) presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling(r), into a global leader in sales and development with the most prestigious client list in the industry.The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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