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Item Details
| Title:
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UNDERSTANDING DIGITAL MARKETING
MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION |
| By: |
Damian Ryan |
| Format: |
Electronic book text |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749478446 |
| ISBN 13: |
9780749478445 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 November, 2016 |
| Edition: |
4th Revised edition |
| Pages: |
464 |
| Synopsis: |
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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