SUCCESSFUL MARKETING COMMUNICATIONS by Cathy Ace ( 9780750650274 )

Item Details

Title:

SUCCESSFUL MARKETING COMMUNICATIONS
A PRACTICAL GUIDE TO PLANNING AND IMPLEMENTATION

By:

Cathy Ace

Format:

Paperback

List price:

£43.99

Our price:

£39.59

Discount:

10% off

You save:

£4.40

ISBN 10:

0750650273

ISBN 13:

9780750650274

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 August, 2001

Pages:

222

Description:

Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.

Synopsis:

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

Illustrations:

illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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