INNOVATIVE MARKETING COMMUNICATIONS by Guy Masterman, Emma H. Wood ( 9780750663618 )

Item Details

Title:

INNOVATIVE MARKETING COMMUNICATIONS
STRATEGIES FOR THE EVENTS INDUSTRY

By:

Guy Masterman, Emma H. Wood

Format:

Paperback

List price:

£54.99

Our price:

£49.49

Discount:

10% off

You save:

£5.50

ISBN 10:

0750663618

ISBN 13:

9780750663618

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 July, 2005

Series:

Events Management

Pages:

346

Description:

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

Synopsis:

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Illustrations:

1, black & white illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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