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Item Details
Title: TOURISM MANAGEMENT DYNAMICS
TRENDS, MANAGEMENT AND TOOLS
By: Dimitrios Buhalis, Carlos Costa
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0750663782
ISBN 13: 9780750663786
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 August, 2005
Pages: 288
Description: Written by a team of globally renowned thinkers and researchers, this title provides the readers with an insight of the changes in the external business environment of tourism. It identifies key trends in the tourism industry. It also demonstrates how to apply trends, challenges and managerial techniques into the core of the tourism business.
Synopsis: As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change. Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
Illustrations: 1, black & white illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Returnable
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