 |
|
|
Item Details
| Title:
|
SWAY
THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOUR |
| By: |
Ori Brafman, Rom Brafman |
| Format: |
Electronic book text |
| List price:
|
£8.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0753520222 |
| ISBN 13: |
9780753520222 |
| Publisher: |
EBURY PUBLISHING |
| Pub. date: |
1 April, 2010 |
| Pages: |
224 |
| Description: |
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, this book charts the psychological undercurrents that influence even our most basic decisions. |
| Synopsis: |
Why are we more likely to fall in love when we feel in danger?Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world. |
| Publication: |
UK |
| Imprint: |
Virgin Digital |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|