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Item Details
| Title:
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BAG THE ELEPHANT
HOW TO WIN AND KEEP BIG CUSTOMERS |
| By: |
Steve Kaplan |
| Format: |
Paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0761145249 |
| ISBN 13: |
9780761145240 |
| Publisher: |
WORKMAN PUBLISHING |
| Pub. date: |
4 March, 2008 |
| Pages: |
208 |
| Description: |
Shows how smart businesspeople can woo and keep the all-important elephants - the big, make-or-break customers. This book contains advice and real-life examples that tell you how to land the account that can put you over the top. It offers six keys to achieving the elephant mindset and understanding the big customer. |
| Synopsis: |
"Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants - the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant", it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea - how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. |
| Publication: |
US |
| Imprint: |
Workman Publishing |
| Returns: |
Non-returnable |
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