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Item Details
Title: COMMUNICATING ENVIRONMENTAL RISK IN MULTIETHNIC COMMUNITIES
By: Michael K. Lindell, Ronald W. Perry
Format: Hardback

List price: £158.00
Our price: £142.20
Discount:
10% off
You save: £15.80
ISBN 10: 0761906509
ISBN 13: 9780761906506
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 1 December, 2003
Series: Communicating Effectively in Multicultural Contexts
Pages: 272
Description: 9/11. Tornadoes. Emergency preparedness. Whether explaining parts per million to a community exposed to contaminated groundwater or launching a campaign to encourage home carbon monoxide testing, an effective message is paramount to the desired result: an increased understanding of health risk. Communicating Environmental Risk in Multiethnic Communities is the first book to address the theory and practice of disseminating disaster warnings and hazard education messages to multiethnic communities. Authors Michael K. Lindell and Ronald W. Perry introduce theory-based reasoning as a basis for understanding warning dissemination and public education, devoting specific attention to the community context of emergency warning delivery and response. Through these principles of human behavior, readers can apply risk communication information to virtually any specific disaster agent with which they may be concerned. This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management.
Synopsis: Communicating Risk in Multicultural Communities examines methods governmental agencies use to inform multicultural communities of risks that either do or may affect their lives. The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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