PUBLIC INFORMATION CAMPAIGNS AND OPINION RESEARCH by Hans-Dieter Klingemann (Editor), Andrea Roemmele (Editor) ( 9780761964315 )

Item Details

Title:

PUBLIC INFORMATION CAMPAIGNS AND OPINION RESEARCH
A HANDBOOK FOR THE STUDENT AND PRACTITIONER

By:

Hans-Dieter Klingemann (Editor), Andrea Roemmele (Editor)

Format:

Hardback

List price:

£168.00

Our price:

£151.20

Discount:

10% off

You save:

£16.80

ISBN 10:

0761964312

ISBN 13:

9780761964315

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

28 November, 2001

Pages:

194

Description:

Synopsis:

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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