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Item Details
Title: DAMSELS IN DESIGN
WOMEN PIONEERS IN THE AUTOMOTIVE INDUSTRY, 19391959
By: Constance Smith
Format: Hardback

List price: £31.99
Our price: £26.39
Discount:
17.5% off
You save: £5.60
ISBN 10: 0764354353
ISBN 13: 9780764354359
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SCHIFFER PUBLISHING LTD
Pub. date: 28 December, 2017
Pages: 192
Synopsis: In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.
Publication: US
Imprint: Schiffer Publishing Ltd
Returns: Returnable
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