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Item Details
Title: DIGITAL PLAY
THE INTERACTION OF TECHNOLOGY, CULTURE, AND MARKETING
By: Stephen Kline, Nick Dyer-Witheford, Greig de Peuter
Format: Paperback

List price: £23.99
Our price: £21.59
Discount:
10% off
You save: £2.40
ISBN 10: 0773525912
ISBN 13: 9780773525917
Availability: Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: MCGILL-QUEEN'S UNIVERSITY PRESS
Pub. date: 26 May, 2003
Pages: 376
Description: Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.
Synopsis: A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
Publication: Canada
Imprint: McGill-Queen's University Press
Returns: Returnable
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