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Item Details
| Title:
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COMING SOON
FILM TRAILERS AND THE SELLING OF HOLLYWOOD TECHNOLOGY |
| By: |
Keith M. Johnston |
| Format: |
Paperback |
| List price:
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£39.95 |
| Our price: |
£35.96 |
| Discount: |
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| You save:
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£3.99 |
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| ISBN 10: |
0786444320 |
| ISBN 13: |
9780786444328 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
MCFARLAND & CO INC |
| Pub. date: |
1 July, 2009 |
| Pages: |
227 |
| Description: |
The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet. |
| Synopsis: |
The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era. |
| Illustrations: |
photos, bibliography, index |
| Publication: |
US |
| Imprint: |
McFarland & Co Inc |
| Returns: |
Non-returnable |
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