BROADCASTING THE PANDEMIC by Rebecca Hodes, Derek Hook ( 9780796924490 )

Item Details

Title:

BROADCASTING THE PANDEMIC

By:

Rebecca Hodes, Derek Hook

Format:

Paperback

List price:

£22.95

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£22.26

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£0.69

ISBN 10:

079692449X

ISBN 13:

9780796924490

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Publisher:

HSRC PRESS

Pub. date:

1 March, 2014

Pages:

236

Description:

Broadcasting the pandemic pioneers a new methodology in scholarship about South Africa - using a television programme to explore the history of AIDS activism and policy. Its content will interest readers from a wide array of disciplines, including African studies, journalism, public health, sociology, cultural studies and the history of medicine.

Synopsis:

Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transaction in which the broadcast media were posted to democratise the airwaves, Beat It! was first screened on public television in 1999 and developed into one of the most powerful health education initiatives in contemporary history. Broadcasting the Pandemic traces the show's evolution, exploring how Beat It! used the medium of television to inform its viewers about HIV at a time of increasingly rapid infection rates, but in which government education and treatment campaigns were largely absent. Broadcasting the Pandemic pioneers a new methodology in scholarship about South Africa - using a television programme to explore the history of AIDS activism and policy. It provides a contemporary history of television in South Africa, and its role in the most influential social movement to have emerged from the democratic transition: the HIV activist movement. Its content will interest readers from a wide array of disciplines, including African Studies, journalism, public health, sociology, cultural studies and the history of medicine.

Publication:

South Africa

Imprint:

HSRC Press

Returns:

Returnable

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