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Item Details
| Title:
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SUPER MEDIA
A CULTURAL STUDIES APPROACH |
| By: |
Michael R. Real |
| Format: |
Paperback |
| List price:
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£114.00 |
| Our price: |
£102.60 |
| Discount: |
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| You save:
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£11.40 |
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| ISBN 10: |
0803933142 |
| ISBN 13: |
9780803933149 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
1 May, 1989 |
| Series: |
Communication and Human Values |
| Pages: |
288 |
| Description: |
Written in a clear and engaging style, Super Media introduces and examines the newly emerging cultural studies approach to understanding media. Michael Real begins by providing a critical review of previous traditions of media research and theory -- illustrated with tables and comparative charts -- and re-integrates media study around cultural studies. He argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.Drawing from both humanities and the social sciences, he centers his analyses in text, meaning, representation, interpretation, conflict, ideology, hegemony and culture. Extensive case stud |
| Synopsis: |
Written in a clear and engaging style, Super Media introduces and examines the newly emerging cultural studies approach to understanding media. Michael Real begins by providing a critical review of previous traditions of media research and theory -- illustrated with tables and comparative charts -- and re-integrates media study around cultural studies. He argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.Drawing from both humanities and the social sciences, he centers his analyses in text, meaning, representation, interpretation, conflict, ideology, hegemony and culture. Extensive case studies flesh out these theories and concepts by exploring lively and familiar examples of media, including the Olympics, Hollywood films, superpower politics and transnational television programs. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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