DESIGNING HEALTH MESSAGES by Edward W. Maibach (Editor), Roxanne Louiselle Parrott (Editor) ( 9780803953987 )

Item Details

Title:

DESIGNING HEALTH MESSAGES
APPROACHES FROM COMMUNICATION THEORY AND PUBLIC HEALTH PRACTICE

By:

Edward W. Maibach (Editor), Roxanne Louiselle Parrott (Editor)

Format:

Paperback

List price:

£133.00

Our price:

£119.70

Discount:

10% off

You save:

£13.30

ISBN 10:

0803953984

ISBN 13:

9780803953987

Availability:

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Stock:

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

10 February, 1995

Pages:

320

Description:

`This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students' knowledge of the core theories and empirical research applied to message design, this book would enhance students' capacity to link health communication theory and practice' Health Policy and Planning

Synopsis:

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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DESIGNING HEALTH MESSAGES

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EVALUATING WOMEN'S HEALTH MESSAGES

PERSUASIVE COMMUNICATION CAMPAIGNS (HB)

RELIGIOUS FAITH, SPIRITUALITY, AND HEALTH COMMUNICATION (PB)

TALKING ABOUT HEALTH