ADVERTISING AND POPULAR CULTURE by Jib Fowles ( 9780803954830 )

Item Details

Title:

ADVERTISING AND POPULAR CULTURE

By:

Jib Fowles

Format:

Paperback

List price:

£109.00

Our price:

£98.10

Discount:

10% off

You save:

£10.90

ISBN 10:

0803954832

ISBN 13:

9780803954830

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 1item in stock

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

23 January, 1996

Series:

Feminist Perspective on Communication

Pages:

296

Description:

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice

Synopsis:

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

ADVERTISING AND POPULAR CULTURE

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HANDBOOK OF FUTURES RESEARCH (HB)

MASS ADVERTISING AS SOCIAL FORECAST (HB)

THE CASE FOR TELEVISION VIOLENCE

THE CASE FOR TELEVISION VIOLENCE (HB)