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Item Details
| Title:
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PUBLIC HEALTH COMMUNICATION
EVIDENCE FOR BEHAVIOR CHANGE |
| By: |
Robert C. Hornik (Editor) |
| Format: |
Paperback |
| List price:
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£58.99 |
| Our price: |
£57.22 |
| Discount: |
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| You save:
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£1.77 |
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| ISBN 10: |
0805831770 |
| ISBN 13: |
9780805831771 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
12 February, 2002 |
| Series: |
Routledge Communication Series |
| Pages: |
452 |
| Description: |
Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana. |
| Synopsis: |
This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
US |
| Imprint: |
Routledge Member of the Taylor and Francis Group |
| Returns: |
Returnable |
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