CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT by Edward P. Krugman ( 9780805857887 )

Item Details

Title:

CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT
SELECTED WORKS OF HERBERT E. KRUGMAN

By:

Edward P. Krugman

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

You save:

£14.50

ISBN 10:

0805857885

ISBN 13:

9780805857887

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS INC

Pub. date:

15 September, 2007

Series:

Marketing and Consumer Psychology Series

Pages:

354

Description:

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

Synopsis:

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

Publication:

Imprint:

Routledge Academic

Returns:

Returnable

Some other items by this author:

CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT