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Item Details
| Title:
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DEMOCRATIZING LUXURY
NAME BRANDS, ADVERTISING, AND CONSUMPTION IN MODERN JAPAN |
| By: |
Annika A. Culver |
| Format: |
Hardback |
| List price:
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£68.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0824895169 |
| ISBN 13: |
9780824895167 |
| Publisher: |
UNIVERSITY OF HAWAI'I PRESS |
| Pub. date: |
31 December, 2023 |
| Pages: |
277 |
| Description: |
Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or ''luxury'', to mass-produced products as an important business model. |
| Illustrations: |
25 b&w illustrations |
| Returns: |
Returnable |
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