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Item Details
Title: ESSENTIALS OF ADVERTISING STRATEGY
By: Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
Format: Paperback

List price: £11.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0844235245
ISBN 13: 9780844235240
Publisher: NTC PUBLISHING GROUP,U.S.
Pub. date: 1 January, 1996
Edition: 3rd edition
Pages: 155
Illustrations: illustrations
Publication: US
Imprint: NTC Publishing Group,U.S.
Returns: Non-returnable
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BRAND BABBLE (HB)
BRANDING THE CANDIDATE (HB)
BUILDING CUSTOMER-BRAND RELATIONSHIPS
BUILDING CUSTOMER-BRAND RELATIONSHIPS
BUILDING CUSTOMER-BRAND RELATIONSHIPS
BUILDING CUSTOMER-BRAND RELATIONSHIPS (HB)
BUILDING CUSTOMER-BRAND RELATIONSHIPS (PB)
BUSINESS-TO-BUSINESS BRANDING
COMMUNICATING GLOBALLY (HB)
COMMUNICATING GLOBALLY (HB)
ESSENTIALS OF ADVERTISING STRATEGY (HB)
FIGURING THE FUTURE (PB)
FROM ADVERTISING TO INTEGRATED MARKETING COMMUNICATIONS (VID)
HOW TO SELL MORE STUFF (PB)
IMC, THE NEXT GENERATION (HB)
INTEGRATED MARKETING COMMUNICATION
JAPAN
JAPAN (HB)
JAPAN (PB)
LEVERAGING CUSTOMER INFORMATION
LOOK DOWN WITH LOVE (PB)
MATHS FROM RHYMES
MILLENNIAL MONSTERS
MILLENNIAL MONSTERS (PB)
NIGHTWORK (PB)
PERMITTED AND PROHIBITED DESIRES
PERMITTED AND PROHIBITED DESIRES
PERMITTED AND PROHIBITED DESIRES (HB)
PERMITTED AND PROHIBITED DESIRES (PB)
PRECARIOUS JAPAN (HB)
PRECARIOUS JAPAN (PB)
RAISING THE CORPORATE UMBRELLA
RAISING THE CORPORATE UMBRELLA (HB)
RELIABILITY RULES (HB)

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