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Item Details
| Title:
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TOURISM SMES, SERVICE QUALITY AND DESTINATION COMPETITIVEN
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| By: |
Eleri Jones (Editor), Eleri Jones (Editor), Claire Haven-Tang (Editor) |
| Format: |
Hardback |
| List price:
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£115.15 |
| Our price: |
£103.64 |
| Discount: |
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| You save:
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£11.51 |
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| ISBN 10: |
0851990118 |
| ISBN 13: |
9780851990118 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
9 June, 2005 |
| Pages: |
400 |
| Description: |
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs. |
| Synopsis: |
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |
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