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Item Details
Title: THE RUNAWAY SPECIES
HOW HUMAN CREATIVITY REMAKES THE WORLD
By: David Eagleman, Anthony Brandt
Format: Paperback

List price: £14.99


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ISBN 10: 0857862073
ISBN 13: 9780857862075
Publisher: CANONGATE BOOKS LTD
Pub. date: 5 October, 2017
Edition: Export/Airside - Export/Airside/Ireland
Pages: 304
Description: A powerful exploration of human creativity from the international bestselling author of The Brain; 'the hottest thing in neuroscience' - The Times
Synopsis: Our relentless drive to create makes us unique among living creatures. What is special about the human brain that enables us to innovate? Why don't cows choreograph dances? Why don't squirrels build elevators to their treetops? Why don't alligators invent speedboats?Weaving together the arts and sciences, neuroscientist David Eagleman and composer Anthony Brandt explore the need for novelty, the simulation of possible futures, and the social components that drive the inventiveness of our species. Taking us on a tour of human creativity from Picasso to concept cars to umbrellas to lunar travel, Brandt and Eagleman explore the cognitive software that generates new ideas, and illuminate the key facets of a creative mentality. Through understanding our ability to innovate - our most profound, mysterious, and deeply human capacity - we can meet the challenge of remaking our constantly shifting world.
Illustrations: Integrated colour photos and images throughout.
Publication: UK
Imprint: Canongate Books Ltd
Returns: Returnable
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