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Item Details
| Title:
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FROM PROMISE TO PERFORMANCE
JOURNEY OF TRANSFORMATION AT SMITHKLINE BEECHAM |
| By: |
Robert Bauman, etc. |
| Format: |
Hardback |
| List price:
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£20.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0875846343 |
| ISBN 13: |
9780875846347 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
30 January, 1997 |
| Pages: |
320 |
| Synopsis: |
Here are lessons from the personal experience of the team that led one of the most successful transnational corporate mergers of all time-the transformation of SmithKline Beckman and the Beecham Group into SmithKline Beecham, a leading international health care company. The authors recount their thinking and actions as well as the successes, failures, and lessons learned. Through the story of the merger, they present a framework of five requisites for creating a culture of change: instilling a winning attitude, making the organization the hero, striving for continuous learning, instituting strategic communication, and aligning behavior with strategy. For managers, this account offers a rare, behind-the-scenes glimpse into how a major company aligned its business actions and behavior to be competitive in a rapidly changing industry, and how others can create an environment in which the ability to change sustains success. "An absorbing, fly-on-the-wall account of a major merger.... For business executives and managers who want to know the inner workings of a well-executed and ultimately effective corporate merger, From Promise to Performance is a must-read."--National Productivity Review "This is a fascinating, inside account of an extraordinarily successful merger. Even more important, it is a book about institutionalizing change. The merger is seen not as an end, but as a beginning. Change and learning are viewed as ongoing processes and values that sustain improved performance. I recommend it highly. It's both informative and entertaining." --Paul A. Allaire, Chairman and Chief Executive Officer, Xerox Corporation |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Non-returnable |
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