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Item Details
Title: THE BALANCED SCORECARD
TRANSLATING STRATEGY INTO ACTION
By: Robert Steven Kaplan, David P. Norton
Format: Hardback

List price: £30.00
Our price: £25.50
Discount:
15% off
You save: £4.50
ISBN 10: 0875846513
ISBN 13: 9780875846514
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 September, 1996
Pages: 336
Description: Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
Synopsis: The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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