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Item Details
| Title:
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MY MARKETING MISCELLANY
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| By: |
Paul Rouse |
| Format: |
Paperback |
| List price:
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£9.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0956480403 |
| ISBN 13: |
9780956480408 |
| Publisher: |
YORK BUSINESS PRESS |
| Pub. date: |
20 January, 2010 |
| Pages: |
116 |
| Synopsis: |
Paul Rouse is a straight talking Yorkshire businessman and marketer who has been there, and done most of it in a 30 year career during which he headed the marketing functions at Allied Carpets and William Hill, ran two full service Ad Agencies, and took a large management buyout to a public floatation. His book "My Marketing Miscellany" blows the lid on many marketing myths, and gives a warts and all insight into subjects ranging from venture capital to the internet. Some of the content is, to say the least, unusual, and rarely found in marketing books - joining the Board, and organising a management buyout, being two examples. As Rouse says, this is not a marketing textbook. It is aimed at business people who market things and who are 'on the way up, and have an eye for the main chance'. |
| Illustrations: |
18 black & white cartoons |
| Publication: |
UK |
| Imprint: |
York Business Press |
| Returns: |
Non-returnable |
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