POWER OF BRAND OWNERSHIP by Miriam J. Johnson ( 9781009538381 )

Item Details

Title:

POWER OF BRAND OWNERSHIP
MARKETING IN THE CULTURAL LANDSCAPE

By:

Miriam J. Johnson

Format:

Paperback / softback

List price:

£26.99

Our price:

£24.29

Discount:

10% off

You save:

£2.70

ISBN 10:

1009538381

ISBN 13:

9781009538381

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

31 January, 2025

Pages:

265

Description:

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

Illustrations:

Worked examples or Exercises

Returns:

Returnable

Some other items by this author:

BOOKS AND SOCIAL MEDIA

BOOKS AND SOCIAL MEDIA (HB)

BUILDING A CHILD'S LIBRARY (PB)

INSIDE 25 CLASSIC CHILDREN'S STORIES (PB)

PALLIATIVE CARE IN RESPIRATORY DISEASE (PB)

POWER OF BRAND OWNERSHIP (HB)

SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS

SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS (HB)

VENOUS THROMBOEMBOLISM IN ADVANCED DISEASE (PB)

Information provided by www.pickabook.co.uk