CONSUMER BEHAVIOUR AND DIGITAL TRANSFORMATION by Ayantunji Gbadamosi ( 9781032149752 )

Item Details

Title:

CONSUMER BEHAVIOUR AND DIGITAL TRANSFORMATION

By:

Ayantunji Gbadamosi

Format:

Hardback

List price:

£155.00

Our price:

£139.50

Discount:

10% off

You save:

£15.50

ISBN 10:

1032149752

ISBN 13:

9781032149752

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

11 March, 2024

Series:

Business and Digital Transformation

Pages:

480

Description:

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Illustrations:

15 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black and white

Returns:

Returnable

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CONSUMER BEHAVIOUR AND DIGITAL TRANSFORMATION

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LOW-INCOME CONSUMER BEHAVIOUR

PRINCIPLES OF MARKETING (PB)

YOUNG CONSUMER BEHAVIOUR (HB)

YOUNG CONSUMER BEHAVIOUR (PB)

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