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Item Details
| Title:
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EUROPEAN CONSUMERS IN THE DIGITAL ERA
IMPLICATIONS OF TECHNOLOGY, MEDIA AND CULTURE ON CONSUMER BEHAVIOR |
| Format: |
Paperback / softback |
| List price:
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£39.99 |
| Our price: |
£35.99 |
| Discount: |
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| You save:
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£4.00 |
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| ISBN 10: |
1032204664 |
| ISBN 13: |
9781032204666 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
27 May, 2024 |
| Series: |
Routledge Studies in Marketing |
| Pages: |
200 |
| Description: |
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. |
| Illustrations: |
8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white |
| Returns: |
Returnable |
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