MARKETING ANALYSIS IN SPORT BUSINESS ( 9781032298764 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING ANALYSIS IN SPORT BUSINESS
GLOBAL PERSPECTIVES

Format:

Paperback / softback

List price:

£41.99

Our price:

£37.79

Discount:

10% off

You save:

£4.20

ISBN 10:

1032298766

ISBN 13:

9781032298764

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 January, 2024

Series:

World Association for Sport Management Series

Pages:

306

Description:

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

Illustrations:

54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and white; 26 Illustrations, black and white

Returns:

Returnable

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