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Item Details
Title: MIXED METHODS
INTERVIEWS, SURVEYS, AND CROSS-CULTURAL COMPARISONS
By: Robert W. Schrauf
Format: Hardback

List price: £92.99
Our price: £83.69
Discount:
10% off
You save: £9.30
ISBN 10: 1107147123
ISBN 13: 9781107147126
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 25 October, 2016
Pages: 280
Description: A hands-on guide to making cross-cultural comparisons by integrating data from qualitative interviews and quantitative surveys collected in multiple languages.
Synopsis: Attention to cultural variation has become an important source of insight in the social, behavioural, and health sciences. Mixed methods research provides an especially sensitive and powerful way to make systematic cross-cultural comparisons, in which qualitative approaches give a window onto cultural meaning and the phenomenological 'feel' of social life, and quantitative methods facilitate hypothesis testing and sophisticated modelling of social and behavioural phenomena. For researchers engaged in cross-cultural projects, this book offers a theory-based approach to integrating 'numbers' and 'text' based on discourse as the originary form of data collection, the method and framework of analysis, and the medium of publication. The book provides concise explanations, targeted examples, step-by-step instructions, and actual analyses of cross-cultural, quantitative survey data and qualitative interview data, with special attention to language(s) and translation as clues to the study of cultural variation.
Illustrations: 10 b/w illus. 10 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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