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Item Details
| Title:
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STRATEGIC SOCIAL MEDIA
FROM MARKETING TO SOCIAL CHANGE |
| By: |
L. Meghan Mahoney, Tang Tang |
| Format: |
Paperback |
| List price:
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£38.95 |
| Our price: |
£35.06 |
| Discount: |
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| You save:
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£3.89 |
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| ISBN 10: |
1118556844 |
| ISBN 13: |
9781118556849 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
21 October, 2016 |
| Pages: |
360 |
| Description: |
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
| Synopsis: |
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. * Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform * Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future * Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share * Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour * Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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